Wednesday, January 25, 2012
Here we are again! In 2011 we increased 120% over 2010...but don't get too excited about it! 120 times nothing is still nothing. December 2011 was our biggest month in terms of sales; and the second week in January was our biggest single week ever. One of our successes has been organic produce; you asked for low-cost organics, and we listened. Since going 100% organic in the Fall, organic sales are up 400%. We have had to add a second fruit and veg delivery day. Another success has been the introduction of Indian frozen items, such as Jain Pizza, Aloo Paratas, chappatis and big samosas. While not organic, they do add a lot of variety to a vegetarian diet. We've also introduced the Uncle Harry's range of ayurvedic products. Our challenge now is to perfect our reordering and customer check-out procedures. Because we're a smaller store, we can only afford to buy products in smaller quantities and thus have to reorder frequently. Moving right along, in February we're going to introduce shopping carts. And finally...don't forget the vegan pet food, for your vegan pets!